mirada, the audiovisual content interaction specialist, has teamed up with Sky Italia to deliver interactive advertising applications. The new service will allow viewers on the Sky Italia platform to engage with adverts through a 'call to action' in the interactive menu and will allow brands to offer additional associated content or product information.

Other posts by :

1. Hughes Satellite facing cash crunch
2. Major banks support AST SpaceMobile
3. Fitch downgrades DirecTV debt
4. BBC: You’ll miss me when I’m gone
5. Some new US Starlink subs face $1,000 start-up fee
6. Project Kuiper beating OneWeb
7. OQ Tech gets Luxembourg 5G-by-Sat concession
8. Roskosmos: Heads roll, launch project scrapped
9. MDA under pressure over satellite order

Categories: Advertising, Articles, Broadcast