Arqiva is understood to have hired Pierre-Jean Sebert, former managing director of British Eurosport, as chief executive of its proposed online TV venture.

The broadcast transmission company paid £8m for the assets of Project Kangaroo, and has plans over the coming months to launch its own online TV aggregation service in conjunction with broadcasters.

Arqiva will face competition from Microsoft, which yesterday announced it was launching a pilot online TV service, initially showing programmes from BBC Worldwide and All3Media.

Sebert has most recently spent several years working for Reel Enterprises, the rights

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