In the rapidly growing pay-TV industry in India, Cisco has established itself as the leading provider of enhanced TV viewing experiences to more than 30 million Indian homes. Using the industry estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for over 150 million viewers, a milestone that reinforces the company’s leadership in the digital pay-TV solution market in India.

Cisco service and solution platforms are in the prime position to address the changing needs of pay-TV operators now and into the future, with more than 10,000 R&D experts in Bangalore. It is because of its continued commitment to research and innovation that the company currently enjoys a leading market share in conditional access and middleware.

Jeff White, senior VP of Sales, India and SAARC at Cisco, commented: “The Indian pay-TV industry is one of the fastest growing and most dynamic in the world. India now accounts for nearly a third of Cisco’s subscriber homes in the Asia Pacific region. We are excited about our leadership in the industry, deep commitment to our customers and sharp focus on innovation in India.”

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