smartclip, the multiscreen and brand advertising platform, and LG Electronics have announced that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a range of branding possibilities, enabling brand marketers to extend their reach to new audiences with these new smart devices and engage with them on additional levels through the TV screen.

The agreement between smartclip and LG Electronics will give advertisers access to the entire ad inventory on the LG Smart TV Platform, ranging from pre-roll and banner ads to interactive ad formats, enhancing the viewer’s experience as well as offering refined targeting opportunities via ad-serving technologies.

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