blinkx, the advanced video search engine, has formed a partnership with sports media group Perform, owner of one of the largest digital sports rights portfolios in the world. This partnership will give blinkx users access to a wide array of original and high-quality college sports content, allowing fans to keep up with plays and players from colleges across the US.  Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against the videos and share resulting revenue with Perform.

“Sports videos are always in extremely high demand on blinkx, and will be especially popular during the highly anticipated tournament in March,” said Suranga Chandratillake, CEO of blinkx. “We’re thrilled to add Perform’s high quality and timely college sports coverage to our index, giving blinkx users the sports action and analysis they crave.”

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Categories: Articles, Content, Middleware, Rights, Search/Recommendation, Video