Bulgaria: SPI International, bTV sign Dizi sales partnership
January 15, 2026
SPI International has announced a strategic partnership with bTV Media Group, the Bulgarian TV sales houses. Effective immediately, bTV Media Group becomes the exclusive representative for Dizi’s advertising inventory in Bulgaria.
Dizi is one of SPI International’s flagship brands, offering Turkish drama series. Since its launch in Bulgaria in 2020, Dizi has gained popularity among local viewers.
“We are excited to add Dizi in Bulgaria to our portfolio of advertising channels in the region,” said said Erwan Luherne, Managing Director at SPI International. “This partnership with bTV Media Group, a recognised leader in TV sales, reinforces our commitment to expanding our advertising presence across Central and Eastern Europe.”
With this agreement, Bulgaria joins the list of CEE countries where SPI International offers TV advertising sales, alongside Poland, Czechia, Hungary and Romania.
“At bTV, we have always striven to offer the best products. Therefore, we are happy to take another step forward in developing the market, and truly believe that this partnership will create valuable new opportunities for our customers,” added Velimira Petrova, Sales Director, bTV Media Group.
January marks the premiere of new episodes of season 2 of The Innocents and thrilling drama The Circle in Bulgaria. Later this year, Dizi will bring even more premiere titles to the channel and continue airing popular series cherished by Bulgarian audiences, including Mehmed. The channel is currently available for local audiences through major local operators, including A1, Yettel and Vivacom.
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