Triggerfish hires Adams as SVP Business Development
November 20, 2025
South African animation studio Triggerfish has announced the appointment of Natalie Adams as Senior Vice President, Business Development. An industry specialist in animated children’s content development, production and global distribution, Adams joins Triggerfish as a consultant following the recent launch of the company’s new UK studio, with her vexpertise in business development set to help Triggerfish expand its presence in the UK and across Europe.
Adams has over 25 years’ senior management level experience in IP development, TV production, international distribution, financing and new business development in Kids & Family animation. Most recently, as Executive Producer for Tiger Aspect Kids & Family, she oversees the original series Stan & Gran for Milkshake! and Nickelodeon UK. Adams spent over seven years at Jellyfish Pictures (2018-2025), initially to oversee its newly established Original Kids’ Content Division before quickly earning promotion to Managing Director – Animation & Originals, and latterly as Managing Director of Originals. Prior to that she spent almost six years at Platinum Films as Head of Global Strategy. Her credits include DogMan (DreamWorks), Wolf King (Netflix Series), The Twits (Netflix Features), Matt Hatter Chronicles (ITV) and Everything’s Rosie (CBeebies).
“I am thrilled to be working with Triggerfish at such an exciting time in their story,” commented Adams. “They have an enviable reputation for creating premium, character-driven animation for film and television and already collaborate with a host of prestigious partners. Now, with the launch of their UK studio, I am looking forward to helping them to create fresh opportunities and forge new relationships with international partners which will strengthen Triggerfish’s European footprint and accelerate its global growth.”
Stuart Forrest, CEO of Triggerfish, added: “We are delighted to welcome Natalie to the Triggerfish team. With her rare combination of creative, commercial and business acumen, and her flair and wealth of experience in business development, she will play a key part as we expand, while continuing to deliver world-class animated storytelling.”
Triggerfish’s work has earned Emmys, Annies, and numerous international awards, collaborating with partners including Disney, Netflix, the BBC, Lucasfilm, Magic Light Pictures, Nickelodeon and Sony Pictures Animation.
Following several years of steady growth across Europe, Triggerfish is now poised for scale. Its new UK studio, building on its established hubs in South Africa and Ireland, is designed to power global growth in feature films, TV series, and specials.
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