BIG Media, the production company, distributor, and channel provider, is striving to bridge the divide between traditional media and content creators by packaging and distributing creator-led content for broadcasters and streaming platforms on a global basis.  The company has partnered with popular YouTuber Tommy G, whose channel boasts 2.9 million subscribers, and Trusted Media Brands, a provider of user-generated video content.  The announcement was made today by Danny Wilk, President, BIG Media.

Working with Tommy G, BIG Media is introducing the series Ride Along with Tommy G (13 x 30’), a series that features the YouTuber’s seat-belt-off access to the world of adrenaline pumping raids and ride-a-longs with law enforcement. Viewers are brought to the frontlines with SWAT, Police, DEA as they confront everyone from gang leaders and fentanyl dealers to SWAT teams and billionaires. His fearless infiltration brings raw encounters, real voices, and immersive stories behind hard-to-reach people, places, and situations.

“BIG Media has built its reputation on strong partnerships with the world’s leading broadcast and streaming platforms and this expansion into creator-led content with pre-marketability brings an exciting new dimension – and millions of new viewers – to traditional media,” said Danny Wilk. “Only a few years ago, the term ‘user-generated content’ was associated with low-quality video, but that thinking is now antiquated. All of these shows are well-produced, broadcast-quality with engaging storytelling that promotes longer viewing and binge watching.  The added benefit of these shows is that they come with millions of built-in fans.”

Through its partnership with Trusted Media Brands, BIG Media is representing 500+ hours from the Trusted Media Brands catalog, including hits like Animal Undercover, Who Built it Better, and Awesome Academy.

BIG Media will be featuring these shows along with its entire catalog of unscripted original series at the upcoming MIPCOM content market in Cannes.

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Categories: Press Releases

Tags: content, MIPCOM, youtube