MwareTV, a leading provider of IPTV and OTT middleware solutions, has announced an expansion of its TV services by integrating interactive TV games powered by Lala Games. The partnership aims to enhance viewer engagement and provide a new dimension of entertainment for users across various platforms.

Lala Games, powered by Gameflix.TV, offers a seamless gaming experience optimised for smart TVs. With intuitive controls designed for remote navigation, users can enjoy a range of games without the need for additional hardware or complex setups. MwareTV supports 16 common platforms including mobile devices, tablets, and popular TV apps including AndroidTV, FireTV, Samsung, LG, Vidaa and Titan.  The integration with MwareTV’s platform ensures that TV operators can incorporate gaming into their existing services, creating new revenue streams through ad-supported and subscription-based models.

“We are thrilled to collaborate with Lala Games to bring interactive gaming to our TV platform,” said Sander Kerstens, CEO at MwareTV. “This partnership aligns with our mission to provide innovative and engaging content, allowing TV operators to offer a more immersive experience to their audiences across all devices.”

Sharon Malkiel, Founder of Lala Games, added: “Our goal has always been to make gaming accessible and enjoyable for TV audiences. Partnering with MwareTV allows us to reach a broader audience and deliver high-quality, interactive entertainment directly to their screens.”

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Tags: games, mwaretv