Channel 5, My5 combine under 5 brand
March 13, 2025
As well as being the destination for all of Channel 5’s drama originals, factual and kids’ programming from Milkshake!, 5 will feature an expanded content offering drawn from Paramount’s family of brands, including BET, CBS, Comedy Central and MTV Entertainment Studios, plus the opportunity to sample some of the most popular titles from Paramount+ and more – both live and on-demand and all free of charge. Viewers will also have access to a range of boxsets, such as The Good Wife, Dexter and The Following.
Fifteen new FAST channels, curated from some of Paramount’s biggest shows, are now available on 5’s streaming service. These channels include Police Interceptors, 5 Cops, Bargain Loving Brits, Dogs Behaving (Very) Badly, The Yorkshire Vet, Geordie Shore, Catfish, Teen Mom, MTV Reality and Milkshake!, with more channels to follow throughout the year.
The launch of 5 is supported by a national marketing campaign featuring the tagline ‘It’s all on 5’, running across out-of-home (OOH), TV, radio, online and on social media platforms.
The combined offering across linear and streaming provides new opportunities for advertisers to reach a broader audience through enhanced, data-led advertising solutions.
Sarah Rose, President of 5 and UK Regional Lead at Paramount, commented: “This is the start of a new and exciting era for 5 as we bring together our linear and streaming services under one clear brand. Everything our audience and our advertisers already love about Channel 5 will be central to this relaunch – but there will be much more besides, with a huge array of content from the Paramount family and beyond, new live channels and a brand-new user experience for our streaming product.”
Ben Frow, Chief Content Officer at 5, added: “We have always been led by our audience and bringing Channel 5 and My5 together as 5 reflects our ambition that they can watch or stream whichever way suits them best. There is huge breadth of new content on streaming for viewers to discover, but the heart of 5 will always be our commitment to originated, UK produced public service content – including our award winning factual and more hours of original drama than we have ever commissioned. With an unmissable nationwide marketing campaign that is bigger than anything we’ve done before, I hope we can open the eyes of those who haven’t previously watched with us to some of the fantastic shows we have to entertain them.”
Over the coming months 5 will roll out across all platforms and devices where My5 is currently available, including pay-TV (via Sky, Virgin Media, EE TV & TalkTalk), connected TVs (Freely, Freeview Play, Samsung, LG, Fire TV, Roku, Google TV, tvOS), mobile devices (iOS & Android) and the Channel 5 website.
New content coming to 5
Speaking at a 5 Showcase event, Frow unveiled a broad new slate of originated, UK produced content for 2025. New series include The Feud starring Jill Halfpenny, Rupert Penry-Jones, Amy Nuttall and Larry Lamb; The Au Pair starring Sir David Suchet; Cat and Mouse (previously announced as Catch You Later) starring Jason Watkins and Robson Green; new crime drama Mrs Felton’s Murder Mysteries (previously announced as Puzzle Lady) starring Phyllis Logan; a new adaptation of the Reverand Richard Coles’ murder mystery, Murder Before Evensong starring Matthew Lewis and Amanda Redman; and The Rumour starring Joanne Whalley and Emily Atack.
It was also announced that 5 has secured the UK broadcast rights for the sweeping six-part period drama, The Forsytes – the reimagining of John Galsworthy’s novel series, The Forsyte Saga, starring Francesca Annis. There will also be the return of hit favourites with new series including All Creatures Great and Small, Madame Blanc and The Good Ship Murder.
Frow reaffirmed 5’s commitment to telling stories resonant to its UK audience with the introduction of Drama of the Week – a new strand of single one-hour standalone dramas featuring household names which will start to air from autumn. In unscripted and factual content, Frow announced a range of new shows across multiple genres including a major new season, Lawless Britain which takes a provocative look at crime and the justice season in modern Britain. The season includes new social experiment The Sentence: You Be The Judge presented by Anne Robinson which will reconstruct real sentencing hearings and give viewers the chance to decide on the sentence they think a convicted criminal offender should get. The season also looks inside one of Britain’s most troubled jails, in HMP Wandsworth: Fit For Purpose?. Hunting the Shoplifters follows a multi-agency task force tackling shoplifting head on, and Lawless Britain: Catching the Street Thieves explores how communities are taking matters into their own hands; and in Dan Walker on Death Row, the 5News host takes an unflinching look at the divisive issue of capital punishment in the US. The season also includes a powerful one-off drama, The Trial (wt) exploring a chillingly plausible near future in which parents are held legally responsible for the crimes of their children.
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