The Irish Minister for Communications, Energy & Natural Resources, Pat Rabbitte T.D. has released research which reveals that 87 per cent per cent of Irish people are now aware of the digital TV switchover and 35 per cent are aware that the analogue TV network will be officially switched off in October 2012. These encouraging results come from the latest Millward Brown Lansdowne benchmark study on the Digital Switchover which was carried out in November.

The research reveals that awareness levels of the Digital Switchover among Irish people have increased by 10 per cent since DCENR launched a public information and awareness campaign last October which included a new TV campaign featuring iconic broadcaster, Gay Byrne.

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Categories: Articles, Broadcast, Consumer Behaviour, DSO, Research