WildBrain, a player in kids’ and family entertainment, has signed a new distribution agreement with Roku, which will see the popular kids’ shows Tata & Kuma and Princess Mirror-Belle launch on The Roku Channel in the US later this year. The shows join additional WildBrain shows already available on the free ad-supported streaming service, including Summer Memories, Dorg Van Dango and Spongo, Fuzz and Jalapeña.

Caroline Tyre, VP Global Sales & Rights Strategy at WildBrain, said: “We’re delighted to be expanding our slate of animated and live-action kids’ shows for The Roku Channel’s audience in the US. Roku is a powerhouse hub for audience engagement, and we’re pleased to build our partnership as families continue to discover and enjoy WildBrain’s shows on the platform.”

“Kids & Family on The Roku Channel strives to bring families the best of kids entertainment for free,” added Jennifer Vaux, Vice President of Content Acquisition & Programming, Roku Media. “We’re thrilled to work with our great partners at WildBrain to bring families even more exclusive programming featuring beloved characters and stories to stream on The Roku Channel.”

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Categories: Articles, Content, Rights

Tags: roku, The Roku Channel, WildBrain