SpotX, the video ad serving platform, has announced a strategic partnership with fuboTV, the sports-first streaming TV service. Through this partnership, SpotX is powering the programmatic monetisation of fuboTV’s live, OTT content – including more channels that carry sports in a base package than any similar service.

fuboTV previously monetised content primarily through subscriptions but turned on ads this past summer. Due to early success, fuboTV made its live ad insertion technology available to advertisers via direct buy campaigns. After a comprehensive evaluation process, fuboTV ultimately chose SpotX as its designated supply-side platform (SSP) for both private marketplace and open exchange traded campaigns.

“In today’s fully automated advertising ecosystem, it’s increasingly important for us to find the right technology partner that can streamline the programmatic monetisation process, said Andy Hammond, VP, sales at fuboTV. “We continue to be extremely impressed by SpotX’s robust monetisation capabilities, massive scale, and deep agency relationships, and look forward to working more closely together throughout 2018.”

“Live OTT as a medium is becoming more and more important to advertisers and fuboTV obviously has their finger on the pulse of what’s to come for sports fans,” said Ryan Kenney, VP of Platform Services at SpotX. “We’re excited to help drive monetisation for fuboTV’s unique content portfolio and the unparalleled consumer engagement that sports programming offers brands.”

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