ALi Corporation, a developer of STB chipsets, has announced that its upcoming generation of chipsets will feature Advanced HDR by Technicolor technology.

“Viewers today are demanding an enhanced, sophisticated and true-color viewing experience. With Advanced HDR by Technicolor, ALi-equipped STBs can receive HDR content from any broadcast operator that has HDR-ready platforms.  As a result, the whole ecosystem benefits from ALi’s HDR-enabled chipsets by expanding the audience that is capable of consuming HDR content, while reducing the time it takes to deploy HDR-ready STBs to consumers’ homes,” said Daniel Huang, CEO of ALi Corporation.

“This announcement from ALi Corp contributes to Technicolor’s ongoing mission to offer the finest and most immersive cinematic-quality experience to consumers around the world,” said Kirk Barker Senior Vice President, Emerging Products, Technicolor. “By embedding Technicolor’s HDR technology into ALi’s chipsets, consumers are now able to experience the stunning HDR content originally captured, produced and distributed in HDR or SDR.”

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