Little Dot Studios has renewed its strategic partnership with MGA Entertainment, the toy and entertainment compant. The multi-year extension builds on a five-year relationship established in 2021, focused on driving digital growth and community engagement across MGA’s global brand portfolio.

Under the renewed agreement, Little Dot Studios (an All3Media company) will continue as the specialist agency for MGA’s toy brands, including popular IPs such as Bratz, L.O.L. Surprise!, Rainbow High and Baby Born. The contract covers end-to-end YouTube channel management, and includes paid audience development and producing reactive, platform-native content. This content ranges from compilations and clips to YouTube Shorts, designed to connect digital audiences with product engagement.

The partnership will support several major brand milestones over the coming year, including the 25th anniversary of Bratz and the 10th anniversary of L.O.L. Surprise!. Since bringing Bratz into the remit last year, Little Dot Studios is also preparing for the digital rollout of premium music video content to support the brand’s upcoming album launch.

Ben Arnold, Co-Managing Director, Little Dot Studios US, commented: “This renewed agreement reflects a shared ambition to position MGA’s brands at the forefront of digital engagement. By combining smart, data-led planning with creative storytelling, we’ll continue to grow audiences, build stronger connections with fans and deliver long-term value across the portfolio.”

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Tags: Little Dot Studios, LOL, youtube