DirecTV adds The Cowboy Channel to MySports Extra
May 19, 2026
US fans of rodeo, reining, roping and the Western way of life are about to get even more reasons to saddle up with DirecTV.
Effective immediately, DirecTV has add Teton Ridge’s The Cowboy Channel to the MySports Extra mini-pack, bringing customers closer to the action just days before one of the biggest events in rodeo: The American Rodeo at Globe Life Field in Arlington, Texas.
Because when it comes to sports fandom, not every arena has hardwood floors or goalposts. Some have dirt, chutes and eight very important
Known as ‘The Official Network of Pro Rodeo’, The Cowboy Channel is the premier 24-hour television network dedicated entirely to Western sports and the Western lifestyle.
Headquartered in the historic Fort Worth Stockyards and owned by Teton Ridge, the network serves as the official broadcast partner of ProRodeo and delivers year-round coverage of the sport’s biggest moments, personalities and traditions.
DirecTV originally launched The Cowboy Channel in December 2017 across select packages, and now the network is riding into MySports Extra as part of the continued expansion of DirecTV’s sports offerings.
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