Viaplay’s Wallestam named Non-Executive Director at RMG
March 25, 2026
Filippa Wallestam has been appointed Non-Executive Director of Racecourse Media Group (RMG), the global media rights organisation for 37 British racecourse shareholders. She joins on April 1st.
Wallestam brings to RMG an extensive knowledge and experience in digital media strategy. She spent nine years at Viaplay, the Nordic entertainment provider, where she held various roles, including EVP and Chief Content Officer, EVP and CEO of Sweden, and Head of Strategy for Free-TV and Radio.
Wallestam, who holds other non-executive roles with DMGT Group and Storytel, commented: “I am excited to join the RMG Board at this pivotal time and am inspired by the company’s ambition to maximize opportunities for the sport of horse racing. As a horse lover, the most exciting aspect for me is the chance to drive innovation and technology to attract and engage new audiences in this dynamic sport. I truly can’t wait to start working with this excellent team.”
Conor Grant, Chair of RMG, said: “Filippa brings a powerful combination of strategic leadership, deep media expertise and a strong track record in premium sports content. She understands how to build and engage audiences at scale, how to partner with world-class production teams, and how to harness data to shape compelling content strategies. We are delighted to welcome her to the RMG Board.”
Wallestam replaces Britt Boeskov, whose term of service has concluded after seven years as a Non-Executive Director on the RMG Board.
Grant added: “On behalf of the RMG Board, I would like to thank Britt for her outstanding contribution. Her expertise in product, digital innovation and customer experience has been invaluable to RMG. She leaves with our sincere appreciation and gratitude for the impact she has made.”
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