JP Evangelista has been promoted to Executive Vice President of Content, Programming & Marketing. In this expanded role, Evangelista is responsible for Vevo’s global creative and marketing strategy, strengthening artist and label partnerships, and accelerating audience growth through innovative programming and multi-platform storytelling.

Evangelista and his teams collaborate with artists to establish, grow and nurture fanbases, maximise exposure and increase revenue. His leadership has been instrumental in evolving Vevo’s content ecosystem and distribution network.

“JP has been a driving force behind Vevo’s success since day one – from helping build the foundation of our business to shaping Vevo into the leading global music video network it is today,” commented Alan Price, CEO, Vevo, “His leadership, deep industry knowledge, expansive network of contacts and sharp instincts for where the industry is going have been instrumental to our continued growth and positioning Vevo for what’s next.”

Prior to Vevo, Evangelista held roles within Universal Music Group’s eLabs and Global Digital Initiatives departments, where he was selected as part of the core team responsible for building and launching Vevo in 2009.

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Tags: Music, Universal, Vevo