Advanced Television

NBCUniversal reveals digital partners for Winter Olympics

January 28, 2026

NBCUniversal has revealed its full roster of digital partners for the Milan Cortina 2026 Olympic Winter Games. Spanning across distribution platforms, including connected TVs, streaming TV players, MVPDs and v/MVPDs, and social media, NBCUniversal says full lineup of partners will extend its coverage of the Games and drive comprehensive, cross-platform engagement for sports fans across the USA.

“We once again will engage everywhere in the US media ecosystem through distribution and production partnerships to ensure America can watch, connect with and share in the most iconic and impactful event in sports,” commented Gary Zenkel, President, NBC Olympics. “By leveraging the influence of distributors and reach of social platforms, we are enhancing program and content discovery and helping Olympic fans access the games anyway that works best for them.”

Complementing NBCUniversal’s linear and streaming coverage, social media exploded for the 2024 Paris Olympics with significant consumption and related content registering a record 6.55 billion impressions across NBC Sports social accounts. In today’s digital landscape, that impact only accelerates as viewers engage seamlessly across every screen and platform. Looking ahead to the Milan Cortina 2026 Olympic Winter Games, more than 85 per cent of brand partnerships include a digital investment. That investment is coming to life through a comprehensive digital partner network, bringing together brands across distributors and social media to extend Olympic impact.

CTV and v/MVPD Partners

NBCUniversal’s coverage of the Milan Cortina 2026 Olympic Winter Games will be showcased across a number  partner platforms, including dedicated NBC Olympics hubs on Apple TV, Amazon Fire TV, Cox, DIRECTV, DISH, Hulu, Prime Video, Samsung, Sling, Spectrum, Verizon, VIZIO and YouTube TV.

The Olympics hub on Comcast’s Xfinity will aid viewer discovery and make it easy for customers to find Olympic content. Through personalised recommendations and seamless integrations throughout the viewing experience, Comcast’s Xfinity will ensure fans have access to every minute, every medal and never miss a moment of their favourite sport, team and athlete.

Starting February 6th, The NBC Winter Olympics Experience on Roku will drive viewers to all things Olympics, including clips, live events like the Opening Ceremony, highlights, and more. This dynamic destination will provide fast, intuitive access for fans of every event. Presented by American Honda (Honda and Acura), Carnival Cruise Line, Comcast’s Xfinity, Delta and Visa, this experience will once again be accessible via the Roku Home Screen, and will feature the interactive Medal Count, presented by Delta, where fans can keep track of medal standings of competing countries. For the first time, a prominent video feature on the Roku Home Screen will highlight select Team USA Men’s Hockey and all Figure Skating telecasts, offering a one-click option to dive into fan favorite events.  In addition, Roku will build on its longstanding partnership with NBCUniversal to bring the spirit of the Olympic Village to Roku City, making the Winter Olympic Games more easily reachable than ever before.

Social Media Partners

Building upon the social media success of the Paris 2024 Olympics, NBCUniversal is partnering with Meta, Overtime, Reddit, TikTok, and YouTube, to aggregate excitement across every screen. Meta will provide an immersive social ecosystem, Overtime will deliver athlete-first, behind-the-scenes content, and Reddit will bring brands into real-time community discussions amongst passionate fans. Through TikTok’s community-driven sports and entertainment content, and YouTube’s expansive network, fans can experience the Games in dynamic, shareable ways.

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