Pakistan: Begin acquires Zuffa Boxing rights
January 22, 2026
Begin has secured multi-year market rights for Zuffa Boxing, the newly launched professional boxing league led by Dana White.
Under the agreement, Begin will hold exclusive market rights in Pakistan and non-exclusive market rights in Bangladesh for a two-year period. The rights include both broadcast and streaming distribution across the covered territories.
Zuffa Boxing operates under the TKO Group Holdings umbrella and is backed by Saudi Arabia’s General Entertainment Authority, led by Turki Alalshikh. The league has been established with a centralised combat-sports operating structure, bringing matchmaking, event production, and promotion under a single framework.
The league is led by White, whose involvement brings established operational experience from global combat sports to the project. Zuffa Boxing has been developed as a structured, long-term boxing property with a defined event and competition roadmap, positioning it as a new institutional entrant within the boxing landscape.
The agreement was concluded at the league’s inception, ahead of its first officially staged events, giving Begin early market positioning around a new professional boxing property.
The league is scheduled to launch this week, with its inaugural events available on Begin beginning January 24th in Pakistan.
“Zuffa Boxing represents the kind of disciplined, market-defining opportunity we look for,” said Jonathan Mark, Co-founding CEO of Begin. “Its centralized operating model and institutional backing align with how we build premium sports offerings, and securing market rights allows us to introduce a new combat sports property to audiences in Pakistan from day one.”
Begin is a streaming platform offering entertainment and live sports, with operations across multiple international markets. =
Other posts by :
- SES to FCC: “Don’t auction more than 160 MHz of C-band”
- Morgan Stanley downgrades Iridium
- SpainSat-NG II a total loss
- SES warns of risks for airlines adopting Starlink
- Starlink facing backlash in South Africa
- China wants 200,000 satellites
- Bank raises view on AST to $100
- Frost & Sullivan cites Hughes as #1
- Verizon cutting prices