Dolby Laboratories and NBCUniversal have announced that Peacock will be the first streaming platform to feature Dolby’s full suite of advanced picture and sound innovations.
Peacock is extending the availability of Dolby Vision and Dolby Atmos across live sports over the coming year. Peacock is also the first streamer to announce its commitment to support Dolby Vision 2 and Dolby AC-4, anticipated to launch later in 2026.
“Peacock is raising the bar for what streaming entertainment can be with Dolby,” commented John Couling, SVP of Entertainment at Dolby Laboratories. “This partnership reflects our vision to push the boundaries of live sports and entertainment, delivering experiences that truly stand apart. With Dolby, Peacock stands as the premier destination for viewers who expect nothing less than exceptional entertainment at home.”
“We deliver the most compelling content with the highest quality experience and unparalleled reliability on Peacock,” said David Bohunek, SVP of Global Video Engineering at NBCUniversal. “Our partnership with Dolby ensures that whether our subscribers are streaming a thrilling playoff game, the latest Universal blockbuster, or a critically acclaimed Peacock Original, they’re experiencing it exactly as creators intended – with breathtaking picture and immersive sound that brings every moment to life.”
Already available for a growing number of titles, Dolby Vision and Dolby Atmos create a more immersive experience for fans with visuals and cinematic sound. Throughout 2026, Peacock will be onboarding more live sports into Dolby Vision and Dolby Atmos experiences, including Sunday Night Football, NBA, and MLB.
As Peacock delivers on its mission as the ultimate fan-first entertainment destination, it is also preparing to adopt the next generation of Dolby innovation. Unveiled at IFA 2025, Dolby Vision 2 is Dolby’s evolution of its picture quality innovation for televisions. Building on the success of Dolby Vision, Dolby Vision 2 is designed to meet the evolving expectations of today’s viewers and unlock the most out of television. From helping solve the debate on whether the picture is “too dark” to delivering a more cinematic experience without distracting judder or soap opera effects, Dolby Vision 2 seeks to deliver a more authentic, captivating picture.
Dolby AC-4 is Dolby’s most advanced audio codec to date, delivering crystal-clear sound with up to 50 per cent greater efficiency than traditional codecs. Dolby AC-4 offers new personalisation and dialogue enhancement features and unlocks the highest audio fidelity possible.
