Vision Plus Entertainment, the rights management and distribution arm of Vison New Media, has struck a major deal with Astro for Up Studios’ animated property Super BOOMi.

Under the terms of the deal, Astro, the Malaysiab media and entertainment company, has acquired the exclusive rights to show the CG-animated Super BOOMi cartoon series on its TV and digital platforms, as well as lead on toy licensing and merchandising deals for the property in the territory.

The Super BOOMi TV series is set to premiere in Malaysia this week, airing on Astro Ceria at 12:00pm and Astro AEC at 6:02pm. Viewers in Malaysia can also stream the series anytime via the Astro GO and sooka apps. Adding to the excitement, Super BOOMi will make its first official mascot appearance at Astro’s Hello Putrajaya event on December 6th, where the company will be unveiling its latest content offerings.

This milestone deal follows Super BOOMi’s successful launch in Hong Kong on VIU TV this year, followed by Singapore’s Mediacorp acquiring new seasons and content for both Super BOOMi and Up Studios’ Piggy animated series.

Super BOOMi is the brainchild of award-winning author Trevor Lai, who is also the founder of Up Studios, which produces the Super BOOMi animated series. It features BOOMi, an incredibly cute bear who is also a tech genius. The show was one of the first in Asia to prominently feature stories about computer coding and AI, inspiring kids to use technology as a creative tool to create virtual game worlds. It is anticipated that these popular and topical themes will be instrumental in attracting licensing partners.

Created with investment from media giant Tencent Video, Super BOOMi stands as one of Asia’s longest-running cartoon series, amassing over 7 billion online views. The show has consistently dominated ratings on leading broadcasters in China, including CCTV-14 and Hunan TV, and the newest Season 8 is currently broadcast on the country’s largest children’s channel during the primetime hours.

According to Putri Yasmin Megat Zaharuddin, Vice President of Astro’s GenNext business: “At Astro, we are deeply committed to offering content that entertains and enriches our younger audiences. That’s why we’re thrilled to welcome a leading international animation series, Super BOOMi, as part of the Astro lineup, and introduce Malaysian viewers to this IP at our flagship Hello Putrajaya event, where families will have plenty of opportunities to engage with the brand. Super BOOMi has already captured hearts across Asia, and we’re confident that this vibrant character and his imaginative world will inspire, entertain, and enrich young minds here in Malaysia.”

Min Lim, Vision New Media’s CEO comments: “Astro is the perfect partner for Up Studios and Vision Plus Entertainment. Its huge reach and long-standing commitment to providing the best kids’ viewing experience, where children can learn, play and grow with confidence, makes it an ideal home for Super BOOMi. When you add in its ability to develop brands in a meaningful way and engage directly with families at a range of major events such as its popular ‘Home of Kids’, there really was no other company for us to work with!”

Trevor Lai, founder of Up Studios and creator of Super BOOMi adds: “This amazing new deal demonstrates just why we partnered with Vision Plus Entertainment for the region: We knew that Min and the team would find us the best possible TV and licensing opportunities in Malaysia and with Astro, they have helped ensure the Super BOOMi universe is in good hands as we continue to grow across Southeast Asia. We look forward to bringing BOOMi to millions of new fans in this new phase of growth for the franchise.”

Super BOOMi is the latest stellar property to join VPE’s growing IP stable, with the company having represented all of Warner Bros’ IP in Southeast Asia, as well as brands such as Gwen Stefani’s Kuu Kuu Harajuku, for which VPE acted as Master Licensing Agent globally.

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Categories: Press Releases

Tags: Astro, hongkong, kids, Malaysia, viu