Vidmob, The Creative Data Company, has announced a strategic expansion of its DSP (Demand-Side Platform) integrations to include The Trade Desk and Yahoo DSP, building upon its established Amazon DSP and Google’s Display & Video 360 partnerships. This strategic move empowers media buyers to use creative performance signals to better optimise their display and video programmatic advertising campaigns.

With programmatic advertising commanding 80 per ccent of all digital ad spend in the US in 2024, the key to unlocking even greater performance now lies in creative intelligence. Vidmob’s expanded DSP integrations deliver this competitive edge, providing marketers with powerful predictive insights that have been shown to improve key performance indicators by an average of 2.3x. These insights empower marketers to proactively identify and prioritise top-performing creative assets, ensuring their most effective assets are always driving results.

“Partnering with Vidmob is an exciting development for Yahoo DSP, bringing creative intelligence directly into our platform. This integration gives advertisers clear, data-driven insights into which creative elements drive performance and where to focus next, helping them make more confident, informed media decisions.” said Giovanni Gardelli, VP, Data Products at Yahoo DSP.

“We believe the future of programmatic advertising must incorporate creative data, and this integration is a critical step in making that a reality for our customers,” said Alex Collmer, CEO at Vidmob. “Expanding our relationships with the industry’s top DSPs underscores our commitment to giving marketers the creative insights they need, and the control they deserve, to make data-backed decisions that drive ad performance.”

The addition of Yahoo DSP and The Trade Desk to Vidmob’s integration portfolio marks a significant milestone, expanding their total number of major platform integrations to more than a dozen. This move cements Vidmob’s role as the essential creative data layer for the programmatic ecosystem, empowering marketers to consistently drive superior performance and transparency across their entire media spend.

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Categories: Press Releases

Tags: The Trade Desk, vidmob, Yahoo