Teads, the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US.

CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering a new layer of insight: the ability to track site visits, leads, and sales directly tied to CTV exposure. Built to complement Teads’ broader omnichannel offering, this solution allows brands to use premium streaming environments for awareness and to drive mid-funnel outcomes with measurable impact.

“At Teads, we believe every screen can be an outcome-driving screen—CTV included,” commented Hugues Templier, CTV Business Lead at Teads. “With this launch, we’re helping bridge the gap between brand and performance while making advanced measurement and optimisation available to more advertisers. It’s a meaningful step toward democratising CTV as a channel that delivers both attention and outcomes.”

CTV Performance is now available in beta across key global markets, including the US, EU5, and APAC, with broader rollout, including additional creatives and formats, coming soon.

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Categories: Advertising, Articles, Connected TV

Tags: advertising, CTV, teads