Italian production studio Rainbow has cast a spell on audiences worldwide with the return of its celebrated animated franchise, Winx Club, in the revival series, Winx Club: The Magic is Back.

The new CGI version of the series, which follows the magical adventures of Bloom and her fairy friends, launched the first 13 of 26 new episodes, is enjoying great success on TV, airing on CBBC and iPlayer in the UK, TF1 in France, and RAI in Italy — and it’s also streaming globally on Netflix, where it has reached the top of the charts, claiming the #1 position in the Kids’ category across more than 40 countries.

To amplify the launch, Rainbow rolled out a global marketing and PR campaign, featuring a strong advertising campaign and a host of partnerships, events and activations in all countries. Through engaging social media content, interactive challenges, and ‘watch-along’ events in collaboration with top kids and family content creators, Winx Club Tik Tok profile reached over 1 million followers. The dance challenge alone generated over 60 million views.

Adding to the mix, an exclusive Hub Game Winx Club: Magix has been launched on Roblox in sync with the new episodes. Tailored to Winx Club’s multigenerational fan base, the game has made a strong impression since its September debut, attracting over 2 million players in its first month.

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Tags: BBC, kids, netflix, rainbow, winx club