Rainbow, the independent Italian entertainment group led by Iginio Straffi, has announced that Winx Club The Magic is Back (26 x 24’), the popular animated series following the adventures of a group of fairy friends, will make its UK debut on CBBC and iPlayer in September. The series will also launch globally (not including the UK) on Netflix in October.

After celebrating its 20th anniversary last year, this brand is set for a CGI animated reboot. A modern fantasy saga set in a vibrant world of magic, friendship and courage, Winx Club The Magic is Back follows the adventures of Bloom, a teenage girl from Earth who discovers that she is a fairy with extraordinary powers. The new version is a coming-of-age story in which Bloom and her fairy friends discover how to become more powerful as they transform into super-heroines in order to save the magic dimension from the dark forces who want to control it.

“I’m thrilled that the BBC is welcoming our fairies back with open arms,” said Straffi. “We are truly grateful to the BBC for this wonderful opportunity to bring the magic of Winx Club to a new generation of viewers in the UK. This reboot is a heartfelt tribute to the fans who grew up with Bloom and her friends, and an invitation for today’s children to discover the rich storytelling and engaging characters that define the Winx universe. We’ve reimagined their world with even more heart, adventure, and friendship – because the world needs magic now more than ever. I can’t wait for UK audiences to experience the wonder, courage, and connection that the new Winx generation brings to life.”

Sarah Muller, Senior Head of Commissioning (7+), added: “A new generation are set to love “Winx Club The Magic is Back when it premieres in the UK this September. Bringing great entertainment, the show highlights important values like diversity and inclusion with universal themes of friendship and courage.”

Launched in Italy in 2004, Winx Club rapidly became a huge hit worldwide, gaining a global fanbase. Rainbow is gearing up for a fresh surge of interest in its timeless fairy saga with a range of exciting initiatives including a new website and TikTok profile, a dedicated podcast, a Roblox presence and a new online store. Additionally, Rainbow’s major new series Gormiti – The New Era, a high-octane mix of live action and exhilarating CGI effects, recently premiered in the UK on CBBC and iPlayer.

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Tags: BBC, italy, kids, netflix