Mega Movie Week returns to Nordics for Third Edition
October 10, 2025
Members of The Digital Entertainment Group: Nordic Committee (DEGN) have announced the return of Mega Movie Week. For the third time this year, film fans across Sweden, Denmark, Norway and Finland will be able to acquire titles at promotional prices across ten days (October 10th to 19th).
The latest edition of Mega Movie Week focuses on movies to buy on EST (Electronic Sell-Through) and builds on the success of previous campaigns, with the last EST initiative achieving a+381 per cent uplift in like-for-like sales.
Mega Movie Week is supported by major retailers, including Allente, Altibox, Amazon Prime Video, the Apple TV app, Blockbuster, Elisa Viihde, Rakuten TV, SF Anytime, Telia, TV2 and Viaplay (some retailers only in certain regions). The campaign is also supported by major film distributors – NBCUniversal, Nordisk Film, Paramount Pictures, SF Studios, Sony Pictures Entertainment, The Walt Disney Company and Warner Bros Discovery.
Titles available in the offer include:
- A Minecraft Movie (pictured)
- 28 Years Later
- Warfare
- How to Train your Dragon
- Nosferatu
- Smurfs
- Sinners
- Karate Kid: Legends
- Heim
- Gladiator II … and many more
Mega Movie Week will be supported with a wide-reaching media and press campaign across social media and via key partners, including Swedish publication Aftonbladet.
Jesper Dahlgaard, Chair (DEGN) & Nordic Director of Digital Sales (Nordisk Film), commented: “We’re excited to bring Mega Movie Week back for its third edition in 2025, a milestone that reflects the growth and enthusiasm of this initiative. With the recently published DEGI and DEGN Nordic Market Overview report highlighting opportunities in the digital transactional market, our focus on EST ownership is more important than ever, giving audiences the chance to purchase the latest titles. This campaign is a fantastic example of local collaboration, and we are excited to continue building on this momentum with more campaigns to come, driving engagement and growth across the region.”
Liz Bales, Chief Executive at DEGI: The Digital Entertainment Group International, added: “We are delighted to see Mega Movie Week return, building on the success of our previous campaigns across both EST and VoD. Through the collaboration between both local and international partners, the campaign allows for a diverse and compelling selection of titles across all genres, not only highlighting the strength of the category across the Nordic digital transactional landscape, but also the convenience and accessibility for audiences to buy their favourite films and enjoy them again and again.”
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