Swerve Sports adds AU Pro Volleyball; launches on Roku UK
October 7, 2025
Swerve TV, the distributor and programmer of free live-streaming channels, has completed a deal with Athletes Unlimited Pro Volleyball Championship for its 24/7 free women’s sports channel, Swerve Sports. The channel has also secured distribution in the UK via The Roku Channel.
Swerve Sports is adding access to Athletes Unlimited Pro Volleyball Championship’s all-star tournament. Gathering 44 of the world’s top players for an exclusive, high-stakes tournament in the volleyball hot-bed cities of Omaha and Madison, AU Pro Volleyball will provide Swerve Sports with nine of the 24 contests happening between now and November 1st. All games are produced by the Athletes Unlimited broadcast team in partnership with Game Time Productions, with former Olympians Ci Michel (2012 for Great Britain) and Kevin Barnett (2000 and 2004 for the US) returning to call the action.
These live matches will be available to Swerve Sports viewers in the US, and now in the UK as well via a new distribution agreement with The Roku Channel UK.
“At Swerve Sports, we partner with women’s sports leagues and content creators to expand fandom and monetization opportunities. We are excited to bring fans together to watch the world’s best athletes compete in the sports they love, like the fast-paced Athletes Unlimited Pro Volleyball championships we’re featuring now ,” said Swerve TV Chair Christy Tanner. “Of course, it helps to be accessible to as many of those fans as possible through our distribution partners. The Roku Channel in the US was one of the first to launch Swerve Sports so we’re delighted to welcome their UK channel as well to be able to expand our channel’s reach and promote women’s sports on both sides of the Atlantic.”
In addition to The Roku Channel UK, Swerve Sports is now available on Pluto TV, The Roku Channel, Free Live Sports, Lights Out Sports, and Zeam in the US.
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