The Ultra HD Forum (UHDF) and the Streaming Video Technology Alliance (SVTA) have confirmed plans to integrate their organisations, with the UHDF banner moving under the SVTA umbrella. The union aims to broaden industry participation in the Forum’s work, expand adoption of the widely referenced UHDF Guidelines for content creation and distribution for both broadcast and streaming worldwide deliveries, and bring new voices to discussions of challenges unique to streaming Ultra HD experiences. This will further strengthen the global tracking of Ultra HD deployments through the Forum’s UHD Service Tracker and continue addressing Interoperability throughout the end-to-end media workflows, opening up content services with a common workflow for broadcast and streaming distribution.

The move follows on from a similar combination between the Ultra HD Forum with the UHD Alliance in April.

“Content today exists in many forms, across resolutions, colour spaces, and dynamic ranges, reflecting both legacy workflows and the evolution of Ultra HD,” said Yasser Syed, President of the Ultra HD Forum. “At IBC 2025, we showcased real-world tools, including AI, that enhance and adapt content for modern delivery workflows and a broad range of viewing platforms. As we move forward, the challenge is to develop cost-effective workflows that capture content at its highest quality, automate production, and deliver it seamlessly to any screen. Achieving this requires the breadth of expertise that will come together in this soon-to-be-formed, larger organisation.”

SVTA Chair Jason Thibeault, speaking at IBC 2025, said: “With the UHDF guidelines now part of the SVTA, we can leverage the larger SVTA member pool (which has many companies that live in both the broadcast and streaming world but were not members of the UHDF) to bring more technical expertise and insight to solving new technical challenges of content quality and production. We see the UHDF collaborating with other Working Groups in an effort to improve that interoperability and reduce the siloing which has been hurting our industry the past decades.”

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Categories: Articles, UHD, Ultra-HD/4K

Tags: 4K, IBC, UHD