ThinkAnalytics launching agentic AI metadata
September 4, 2025
At IBC, ThinkAnalytics will debut ThinkMetadataAI, the latest leap forward in its recommendations, search and discovery services. ThinkMetadataAI uses agentic AI to automate the process of creating enriched metadata for entire content catalogues, without compromising quality. With ThinkMetadataAI, ThinkAnalytics says it has solved one of today’s video providers’ biggest challenges: how to increase viewer engagement.
It is also the first tool on the market that eliminates all manual tagging and provides support across dozens of languages and is complementary to all metadata provider offerings. At IBC, ThinkAnalytics will demonstrate how ThinkMetadataAI’s ability to automate the tagging of all content – including live TV – enhances search and discovery, recommendations, and personalisation. ThinkMetadataAI is now an integral part of ThinkMediaAI, ThinkAnalytics’ unified platform for content monetisation, contextual advertising, content curation, and content bundling, and is being deployed to all customers as well as being offered standalone.
Another reason customers are choosing to use ThinkMediaAI for search and recommendations is because ThinkMediaAI can personalize the experience for anonymous viewers and any users who do not need to log in, such as those using FAST services. ThinkMediaAI can personalize recommendations for these users based on just one second of viewing using data about the time of day, their location, device, etc.
“Since we launched ThinkMediaAI earlier this year, the reaction from customers has been exceptional as they achieve dramatic operational efficiencies that cut costs while continuing to increase engagement with viewers,” said Peter Docherty, CTO and co-founder, ThinkAnalytics. “Our years of experience in AI and discovery has given us a clear lead in understanding the DNA of content. Combining this with our use of agentic AI breaks new ground and delivers rich metadata DNA unlike anything we have seen previously, ushering in a new era of viewing based on deeper personalisation.”
To confirm the quality control of its agentic AI metadata, ThinkAnalytics compared results against manually tagged content. The analysis revealed that ThinkMetadataAI identified additional elements for tagging that had not been surfaced by the manual tagging.
Other posts by :
- Project Kuiper beating OneWeb
- OQ Tech gets Luxembourg 5G-by-Sat concession
- Roskosmos: Heads roll, launch project scrapped
- MDA under pressure over satellite order
- SES backs C-band action from FCC
- Congested orbits mean high risks of debris
- SpaceX bids fairwell to booster 1076
- Bank: LBG Media results “in line”