The Hundred hits record breaking engagement on BBC
September 3, 2025
The Hundred 2025 cricket tournament has attracted significant audiences across the UK, driving record-breaking engagement on BBC Sport’s social media channels and strong growth across digital and broadcast platforms.
Videos on BBC Sport/Test Match Special social accounts amassed 39 million views compared to 10.4 million in 2024.
The BBC Sport website and app recorded more than 30 million page views of Hundred related content, demonstrating the continued enthusiasm for short-format cricket.
Online streams of the tournament on iPlayer and the BBC Sport website and app reached an impressive 2.6 million, up from 1.6 million in 2024. Meanwhile, BBC Two’s overall TV reach for the tournament rose to 5.3 million. Digital listening to 5 Live coverage on BBC Sounds and the BBC Sport website and app also increased to 1 million up from 0.3 million in 2024.
Adam Mountford, BBC Head of Cricket, says, “The Hundred delivered an exciting celebration of cricket and has connected fans with record-breaking numbers. From standout clips on social media to millions of views on the BBC Sport website, audiences embraced the tournament like never before. It’s a testament to the growing popularity of the game across all formats and the strength of BBC Sport’s digital storytelling.”
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