Sneaker Wars: Adidas v Puma – a new three-part docu-series directed by Oliver Clarke and Blair Macdonald – will premiere on Disney+ on September 24th.

With exclusive access to two of the biggest brands in the world, Sneaker Wars: Adidas v Puma offers an unprecedented, behind-the-scenes look into the fierce, decades-long rivalry between two global sportswear giants, born from a family feud. Brothers Adi and Rudi Dassler founded Adidas and Puma, turning their personal conflict into a battle for dominance in the athletic world.

Featuring top athletes, ‘sneakerhead’ experts, and brand insiders including David Beckham, Usain Bolt, Neymar and more, the series charts the origins of the Dassler split, their innovative contributions to sports culture, the defining moments in the global fashion industry, and the ongoing legacy of two brothers whose rivalry changed the game forever.

The trailer can be viewed here.

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Categories: Press Releases

Tags: adidas, David Beckham, Disney, Documentary+, Usain Bolt