Teads, the global media platform, has launched its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalised shopping demand grows, this innovation — currently in beta with plans to scale in early 2025— enhances shopper relevance by tailoring ads based on […]
Astrid Thams has been named the Commercial Managing Director of Hexagon Cup, joining Sergio Lewin, Operations and Sporting Managing Director, in leading the team-based padel competition. Thams’ extensive experience includes working with some of the world’s most influential sports organisations, from her role in global licensing strategy at Real Madrid, to her leadership at Adidas, […]
Today, adidas becomes the official apparel partner for Sky Sports Golf, marking an exciting new chapter in the sport. The partnership will launch at The 152nd Open at Royal Troon, where adidas apparel will be worn by all of the Sky Sports on-screen team during live coverage. adidas and Sky Sports will ensure that every […]
At the Edinburgh TV Festival, The Walt Disney Company EMEA has revealed a raft of exclusive announcements including first looks, celebrity contributor reveals and a new documentary as part of their upcoming slate of UK Original titles for Disney+. Sean Doyle, Director, Unscripted, Disney+, EMEA, said: “We’ve spent the past year making ambitious documentaries with […]
Paramount Global has announced a partnership with adidas to launch a new music series – MTV Originals. Produced by Velocity International, Paramount’s full-service branded content studio, alongside MediaCom UK, the music series will give three different artists, Bow Anderson, Che Lingo, and Self Esteem, the chance to re-imagine the iconic Queen track Radio Ga Ga, […]