Trailblazing Sports Group, a deal marketplace and expert consultancy for brand partnerships for women’s sports properties and athletes, has announced the launch of Trailblazing Moments, a net new inventory solution allowing brands to align with the biggest moments in women’s sports.

Trailblazing Moments, powered by Transmit, addresses the key challenge brands and agencies face today: how to invest in women’s sports at scale. By creating incremental in-game advertising inventory in Connected TV environments —during free throws, goals, celebrations, and other pivotal moments— this solution bridges the gap between surging fan demand and limited media inventory.

“We’re not just increasing investment in women’s sports. We’re expanding the footprint of where and how that investment can happen,” said Sara Gotfredson, CEO of Trailblazing Sports Group. “These eye-catching ad formats integrate with the flow of the game and enhance the viewing experience for fans.”

Key features of Trailblazing Moments include:

• Innovative Ad Formats: Picture-in-picture (PIP), L-Bar, overlay, and vertical video units that activate around the biggest plays of the game—rather than only during commercial breaks
• “Women’s Sports Live Look-Ins”: Solving discoverability gaps for women’s sports by curating in-game action across various sports driving awareness and visibility
• CTV-Optimized Engagement: 83 per cent of viewers say these formats enhance their experience; 91 per cent prefer PIP ads. Trailblazing Moments boosts brand impact without interrupting the action.

“We are proud to partner with Trailblazing Sports Group to power an always-on, culturally relevant solution for brands and their agency partners to reach these audiences with authenticity and scale,” said Dustin Sherman, SVP of Partnerships & Client Success for Transmit.

Trailblazing Moments is live now, with premium live sports inventory available across CTV environments, RSNs, DTC apps, and more—empowering brands to meet the moment in women’s sports and fuel its continued growth.

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Categories: Press Releases

Tags: advertising, sports, women