C5’s Rose responds to Ofcom PSM review
July 21, 2025
By Colin Mann
Responding to Ofcom’s review of Public Service Media, Sarah Rose, President of UK commercial PSB Channel 5, said: “We are pleased that Ofcom’s review highlighted the challenges producing specialist Children’s content and called for commercially viable funding models among its recommendations. Channel 5’s Milkshake! continues to navigate those challenges to remain the only public service broadcaster offering a daily programming block which targets preschoolers with original content rooted in the UK’s Early Years Foundation framework.”
“We were disappointed that the Young Audience Content Fund (YACF) was not automatically extended past three years despite its success supporting new talent and creating new British children’s IP. Revisiting contestable funding models like the YACF will be critical to ensure public service media can continue to support children’s content in the future.”
“We also welcome Ofcom’s desire to ensure that public service media can continue to innovate and adapt to the changing media environment, while ensuring that their content remains accessible and prominent across multiple platforms. The extension of prominence rules, a managed transition to IP delivery that delivers for all audiences, and the need for supportive regulation are essential steps in this direction that should form part of a wider discussion with policy makers to secure the future of public service media. We will continue to explore operational and creative partnerships with other PSBs, building on existing and successful alliances such as Everyone TV.”
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