BBC extends Athletic Ventures deal
July 11, 2025
BBC Sport and Athletic Ventures have confirmed a new five-year deal to broadcast coverage of some of the biggest UK athletics events, including the London Athletics Meet, until 2029.
This new deal will bring world-class athletics to BBC platforms – BBC TV, iPlayer and BBC Sport digital platforms – ensuring the biggest moments in UK athletics remain free-to-air. The partnership will include live and highlights coverage of renowned athletics events including the aforementioned London Athletics Meet (Diamond League), UK Athletics Championships and UK Athletics Indoor Championships.
Alex Kay-Jelski, Director of BBC Sport, commented “Athletics holds a special place in British sport, and with so much incredible talent in Team GB and internationally right now, the competition has never been tougher. It’s fantastic that fans will be able to enjoy UK events like the amazing London Athletics Meet across our digital platforms and on free-to-air TV for another five years – no doubt we’ll see even more stars emerge.”
UKA CEO, Jack Buckner, added: “This five-year deal is testament to our long-term vision and the proven appetite for athletics in this country. In an increasingly competitive sports market where broadcast opportunities can be short-term or uncertain, this extended partnership with BBC Sport provides exciting continuity for the sport, our athletes, and our fans. The BBC remains the gold standard in reach and coverage, and this agreement ensures British athletics will continue to have a strong, consistent platform to engage millions of viewers across the UK.”
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