New Oobah Butler docs for Channel 4
June 20, 2025
Documentary filmmaker and writer, Oobah Butler, is returning to Channel 4 with two new documentaries: How I Made a Million in 90 Days and How to Trick Your Way onto the Property Ladder. Both documentaries, produced by Expectation, follow Butler’s characteristic maverick approach to real issues affecting young people today.
How I Made a Million in 90 Days tells the incredible story of how Butler did just that. Setting himself the challenge to follow in the ways of the many ‘business gurus’ who claim to be able to give the secrets to wealth. Fully immersing himself in the world of investment and startups Butler meets a range of colourful and questionable characters who offer real insight into how value is created, as he tries to figure out how much of the entrepreneurial dream he is being sold is legitimate and how much of it is a bluster of hot-air and delusional self-belief. And despite his overwhelming desire to rise to this challenge, Butler will also discover at what point his conscience screams “enough!”…
In How to Trick Your Way onto the Property Ladder, Butler masterminds a range of stunts and tricks designed to get two young first time buyers onto the increasingly elusive first rung of the property ladder – eventually achieving just that. Butler’s unconventional approach explores how we got into this mess in the first place: with UK house prices typically 9 times greater than average wages, and the widest wage-to-property disparity in over 150 years, how can today’s generation be expected to follow the conventional path to getting a house?
Butler commented: “I’m really excited to have the chance to do two new films with Channel 4. Me and my team have spent just over a year working on them, and they are very different. They’re both big subjects that are pretty much unignorable at this moment in time: our increasing obsession with get rich quick and the super wealthy, and the housing crisis in the UK. The first one follows me trying to make a million pounds in 90 days, is shot predominantly in the US, and involves a lot of chaos, fascinating characters, hard lessons learned, and money. The second lets me fulfil my dream and become Kevin McCloud in entering the world of property shows. In it, I try to solve the housing crisis in Britain, and help a couple in Liverpool try to get their first home. It’ll be great to see what everybody thinks of them. They’ve been so much fun for us to make.”
Tim Hancock, Channel 4 Commissioning Editor, said: “After the success of The Great Amazon Heist, we’ve doubled down on Oobah’s brand of highly researched, deeply immersive television with two very different projects. Oobah bridges the divide between YouTube-ready stunts and long-form documentary making; resulting in highly unique, intelligent, funny, and frequently mind-boggling results.”
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