Royal Ascot, taking place from June 17th to 21st, will be broadcast in over 180 territories through 30 broadcasters, ensuring the event reaches audiences across every corner of the globe.
A jewel in the crown of international horse racing, it continues to attract significant broadcaster interest, with HBA Media delivering widespread coverage on behalf of Ascot Racecourse.
This year’s distribution includes five new broadcasters – Abu Dhabi Media (Yas TV) (MENA), Charlton (Israel), FanCode (India), WeDo Asia (Southeast Asia) and D-Smart (Turkey). Furthermore, NBC and Peacock will showcase the Royal Meeting across their linear and digital channels – exclusively taking the enhanced World Feed for the first time – coupled with an on-course presence later in the week with presenters Nick Luck and Britney Eurton.
Distribution:
ITV Racing will present their award-winning coverage live from Ascot Racecourse in daily five-hour programmes, with Sky Sports Racing and Virgin Media supplementing the UK and Irish audience offering.
In the US, NBC and Peacock will broadcast the entire Royal Meeting, with ESPN catering for Latin and South American fans. Broadcast giants, Rogers, will make the Royal Meeting freely available to a Canadian audience on SportsNet with Racing.com and Sky Racing catering for the Australian audience.
European coverage will be complemented by committed broadcasters RAI (Italy), Setanta (Baltics and Eurasia), Polsat (Poland), CYTA (Cyprus), WeDo Sport (Germany, Switzerland and Austria), Silknet (Georgia), D-Smart (Turkey) and Viaplay (Netherlands, Scandinavia). Equidia will be onsite, covering a host of hopeful contenders making the trip across the Channel. Eurovision Sport will continue to provide a broadcast window for Royal Ascot in 20 dark market territories through a partnership with EBU.
Elsewhere, an exclusive agreement with streaming platform FanCode (India) ensures the event is accessible to a multi-million regional audience, while SuperSport has renewed its deal that sees Royal Ascot broadcast across 52 territories in sub-Saharan Africa.
Coverage in the Middle East includes DMI, Al Kass and Charlton, their footprint spanning 20 territories.
Across Asia, the
Green Channel
and
Netkeiba
will service Japanese audience’s expectant of the nation’s first Royal winner. In addition, Abu Dhabi Media (Yas TV) (MENA) returns to racing after a four-year absence to broadcast the full World Feed every day, as part of a newly signed one-year deal featuring multiple international race events.
Globally, BBC HD Maritime will ensure full coverage of the Royal Meeting on Anuvu cruise ships, while Sport24 will make the CJR90 programme available on 10 airlines around the world. Magazine show TransWorld Sport will ensure the focus remains on Ascot even after the conclusion of its premier event.
Frank Sale, Chief Executive at HBA Media, said: “Each year, we take immense pride in amplifying the global presence of Royal Ascot on behalf of Ascot Racecourse. The sustained strength of our international distribution reflects not only the prestige of the Royal Meeting but also the depth of our partnerships across the broadcast landscape. Through compelling programming such as CJR90 and
The Royal Procession, we’re not just expanding the event’s global footprint — but focusing our attention on ensuring we resonate with audiences around the world with engaging programming.”
Johnathan Gregory, Chief Commercial Officer, Ascot Racecourse, added: “We’re incredibly proud of Royal Ascot and the enduring appeal it continues to hold for audiences around the world. None of this would be possible without the support and collaboration of our international broadcast partners, whose commitment plays such a vital role in showcasing the excitement, heritage and prestige of the Royal meeting. This year is particularly special as we mark the 200th anniversary of the Royal Procession – a milestone we’re delighted to honour through a specially commissioned programme that brings this historic tradition to life for a global audience.”