UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible.

Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app which we’re massively excited about,” clarifying that the app would be a reboot of existing streaming app.

“It’ll be a really big moment for us,” Patel added.

Other posts by :

1. Bank: “Charter racing to the bottom”
2. SpaceX IPO in June?
3. Russia postpones Starlink rival
4. Why don’t lawmakers like Netflix?
5. Viasat taps Ex-Im Bank to finance satellite
6. Bank: TeraWave not a direct threat to AST SpaceMobile
7. SpaceX lines up banks for IPO
8. SES to FCC: “Don’t auction more than 160 MHz of C-band”
9. Morgan Stanley downgrades Iridium

Categories: Ads, Advertising, App, APPS, Articles, Broadcast, Catch Up, Content, FTA, Mobile, OTT, Targetted, VOD

Tags: Channel 4, DTG Summit, Rak Patel