Simply.TV acquires Red Bee’s Content Discovery Business
April 2, 2025
Simply.TV, a video metadata provider, has announced the acquisition of Red Bee Media’s Content Discovery Business, strengthening the company’s position in the US market. In conjunction with this acquisition, Simply.TV has secured a majority growth equity investment from Summit Partners, marking the company’s first institutional funding.
By integrating Red Bee Media’s extensive US data offerings with Simply.TV’s advanced technology, the company is poised to deliver enhanced content discovery solutions to a growing global customer base.
“At Simply.TV, we built an innovative technology platform to set new standards for scalability, flexibility and metadata quality, empowering our customers to create new and engaging user experiences. The market responded, fueling our company’s growth over the past five years,” said Simply.TV founder Daniel Rühmann (pictured). “This acquisition will help extend our impact, accelerating our global expansion, strengthening our position in the US, and enabling Simply.TV to deliver even greater value to our customers worldwide.”
“User engagement and experience have become central pillars for content distributors, and the video metadata market is rapidly evolving to meet this need,” commented Chris Bon, a Principal with Summit Partners.
Johannes Grefe, a Managing Director with Summit Partners added, “we believe Simply.TV’s technology-first approach is essential to delivering on customer expectations and unlocking new capabilities for their content user interfaces. We are excited to support Simply.TV in this next phase of growth.” B
Both Grefe and Bon have joined the Simply.TV Board of Directors.
Financial terms were not disclosed.
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