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PubMatic makes leadership appointments

March 20, 2025

PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has announced key leadership appointments which it says reinforces its commitment to the Connected TV (CTV) market.

The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah Collins as Senior Director of Advertiser Solutions CTV and Silvia Gorra as Senior Marketing Director for the EMEA region.

Veeramah Collins brings extensive experience in broadcaster sales, including roles at ITV, London Live and Sony Pictures Television Networks. In her new role, she will focus on supporting advertisers as they transition to a CTV-first approach. The role will be pivotal in building strategic relationships with buy-side stakeholders and ensuring publishers can fully leverage PubMatic’s solutions to maximise revenue.

“As more advertisers shift budgets to CTV, PubMatic is uniquely positioned to help both publishers and buyers navigate this transition thanks to our technology suite, our supply path optimisation relationships, and our legacy of helping premium content owners maximise revenue,” said Veeramah Collins. “I’m excited to be part of this journey and to help accelerate PubMatic’s impact in this rapidly evolving space.” 

To help accelerate PubMatic’s growth in CTV, commerce, mobile and buyer-focused business lines, Gorra will lead PubMatic’s marketing strategy across EMEA, strengthening the company’s brand positioning and market influence. She brings over 20 years of experience driving marketing strategy for leading ad tech companies, most recently serving as VP of Marketing at VidMob and previously as VP of International Marketing at Magnite.

“We’re delighted to welcome both Kavita and Silvia to PubMatic. Their backgrounds in broadcasting and CTV and deep relationships across the industry are critical to our growth in this rapidly evolving sector,” said Emma Newman, Chief Revenue Officer, EMEA at PubMatic. “PubMatic’s CTV business has shown strong growth, particularly over the past year, and both Kavita and Silvia will be invaluable to us as we continue this momentum and help linear TV buyers transition to a CTV-first strategy.”    

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