Advanced Television

JioHotstar sees record viewership for ICC

March 13, 2025

JioHotstar’s coverage of the ICC Men’s Champions Trophy 2025 in India saw a total of 540+ crore views, with a cumulative watch time of close to 11,000 crore minutes and a peak concurrency of 6.12 crores. Hindi-speaking regions contributed over 38 per cent of JioHotstar’s total viewership, with Uttar Pradesh, Uttarakhand, Maharashtra, Goa, Punjab and Haryana leading consumption. Furthermore, JioHotstar achieved over 80 per cent penetration in Wifi-enabled CTV, with Maharashtra recording the highest viewership, underscoring JioHotstar’s growing impact on large-screen streaming across key markets.

As India defeated New Zealand, the final on JioHotstar witnessed 124.2 crore views.

Kiran Mani, CEO – Digital, JioStar, commented “The overwhelming response to the ICC Men’s Champions Trophy 2025 marks a leap toward the billion-screen opportunity, where seamless access and immersive engagement are now the expectation, not the exception. The tournament also saw the highest-ever single-day subscriptions since launch, during the India vs Australia match, further underscoring the scale at which audiences are embracing digital streaming. This moment is a testament to our commitment to making high-quality experiences accessible to all and transforming digital consumption in India, as we continue to deliver unparalleled, seamless, and inclusive experiences built for the future.”

“The Indian team’s campaign in the ICC Men’s Champions Trophy 2025 was more than just a victory—it was a demonstration of Cricket’s influence on the collective consciousness and culture of the country. With peak concurrency of 6.12 crore for the final and sustained levels of concurrency around 5 Crores for the tournament, JioHotstar became the digital heartbeat of this celebration, amplifying the power of shared experiences. Looking into the future of live sports on the platform, we will continue to push the boundaries on inclusive, intuitive, interactive and immersive experiences for a wide spectrum of users ranging from Cricket connoisseurs to event watchers.” added Sanjog Gupta, CEO – Sports, JioStar.

For the first time ever on digital, an ICC tournament was streamed live across 16 feeds, including nine languages: English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, and Kannada. In addition to the language options, the live streaming on JioHotstar was complemented by four multi-cam feeds. Enhancing the coverage, the Indian Sign Language feed and Audio Descriptive Commentary ensured an inclusive experience for audiences. The vertical feed (MaxView), available in Hindi and English, also provided fans with a more intuitive mobile viewing experience, allowing them to consume content on the go.

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