Kaltura launches TV Genie
March 4, 2025
Kaltura, the AI Video Experience Cloud, has announced the launch of the Kaltura TV Genie which powers AI-infused entertainment experiences for live and on-demand streaming.
TV Genie enables media and telecommunication companies to offer hyper-personalised lean-forward viewing experiences for audiences, as well as streamline their operations through enhancement and automation of content enrichment and curation.
Kaltura’s TV Genie transforms endless content searches into instant engaging discovery by offering hyper-personalised viewing recommendations based on an unlimited array of parameters and preferences as well as real-time viewer feedback and mood. Audiences also benefit from real-time accessibility and localisation for varying backgrounds and regions through automatic translation capabilities and improved navigation through advanced content chaptering, allowing users to easily skip to their desired viewing moments.
Alongside Kaltura’s recently launched AI Content Lab, TV Genie enables content editors and curators to instantly create short-form videos and textual summaries from long-form content, optimising it for viewers with varying tastes. TV Genie also automatically curates and recommends content in real-time for editors based on their catalogue and current trends to simplify their work and boost creativity, and allows editors to seamlessly generate thematic content rails, such as a collection of romantic films with happy endings, by simply requesting them.
“AI is collapsing the narrowing divide between content production, curation, distribution, and consumption, further boosting viewer engagement and monetisation, while also reducing operational complexities and costs,” said Ron Yekutiel, CEO and Co-Founder of Kaltura. “We are very excited about the launch of our TV Genie, which comes on the heels of our other AI agents, the Class and Work Genies. AI-infused video production and viewing experiences are set to massively increase the amount and impact of videos created and consumed at home, work, and school – further turning every company into a media company. We are thrilled to be enabling this transformative revolution.”
There are currently over 50 organisations participating in the Genie beta program, including leading media and telecom companies. Reshet 13, one of Israel’s largest broadcasters, uses TV Genie and Content Lab to produce concise, impactful news segments from its flagship hour-long evening news programme. The network, which sees 3.5 million unique visitors on its digital platform every month, employs TV Genie’s AI-powered content indexing to create thematic video reels, such as compiling all Crème Pâtissière recipes featured in its popular cooking show Game of Chefs.
“Having worked with Kaltura for years to power our digital transformation, starting with the TV Genie was an obvious yes for us,” said Nir Cohen, VP of Digital and Current Affairs at Reshet 13. “We wanted to be able to rapidly transform our content into other formats, to increase its reach, and with TV Genie we believe our repurposed content will be exponentially improved, along with viewership and engagement rates.”
Kaltura’s Class, Work, and TV Genies are AI-powered Agents that create hyper-personalized video experiences across institutions, enterprises and media and telecoms companies. They harness the power of AI to increase the impact of videos for users while improving efficiency through automation and streamlined operations for the organisation.”
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