Advanced Television

Bitmax’s Clarke joins Fabric

February 11, 2025

Fabric, the entertainment industry’s leader in data and operations solutions, has appointed Liz Clarke as Director of Sales and Business Development, EMEA. With a distinguished career spanning over two decades in media, entertainment, and post-production, Clarke brings a wealth of experience in client services, operations, and business development to the Fabric team.

Clarke joins Fabric following her role as Executive Vice President of Strategy and Development at Bitmax, where she spearheaded business growth initiatives, strengthened client relationships, and optimised workflows across international teams. Prior to that, she held the role of Vice President of Client Operations at Mirriad, where she played an instrumental role in scaling operations, streamlining processes, and driving customer success across multiple global markets where she worked closely with UK and European broadcasters such as Channel 4, Channel 5, RTE.ie, TF1, France Télévisions, Prosiebens and RTL. She has also held senior roles at Ascent Media, Deluxe and Prime Focus Group and worked closely with major studios and independent production companies.

Clarke’s appointment comes at a pivotal time for Fabric following the integration with Xytech. As the company continues to evolve and solidify its position as a comprehensive platform for media management, it remains focused on addressing longstanding industry challenges by bringing everything “under one umbrella,” streamlining processes from quote to invoice and project management while ensuring valuable content data is streamlined to support customers across all operational levels.

“We are thrilled to welcome Liz to Fabric,” said Kira Baca, CRO at Fabric. “Her impressive industry expertise, her incredible reputation in the industry, and her proven ability to drive business growth align perfectly with our mission to help media companies scale and succeed. Liz’s leadership will be instrumental in expanding our footprint across EMEA, ensuring that more organisations can leverage Fabric’s solutions suite to meet their content goals.”

“Fabric is focused on providing solutions that deliver provable value from simplifying and streamlining operations to maximise their content revenue potential globally,” added Clarke. “I am excited to join the team and bring my experience in business development and sales, along with my understanding of the M&E industry to drive growth across the EMEA region. I look forward to working with the teams to unlock new opportunities and enhance operational efficiencies with Fabric’s innovative solutions.”

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