Zixi, a specialist in IP-based, live video transport and observability software, has appointed Josh Wiggins as Chief Commercial Officer and Kris Alexander as VP of Product and Industry Marketing. Zixi says these strategic hires reinforce its leadership team as the company continues to expand its market presence in next-generation video contribution and distribution.

Wiggins brings over 25 years of experience across the media and entertainment ecosystem, specialising in business development, sales, and customer success from machine learning and metadata solutions to drive growth, serving in senior commercial management roles in AWS, ThinkAnalytics, GrayMeta and Deluxe to name a few. In his new role, he will lead Zixi’s go-to-market strategy, business development, sales operations and partnerships.

Alexander joins Zixi with decades of experience leading strategy, product, and marketing at businesses such as AWS, Akamai Technologies,and numerous board advisory roles in M&E and technology to create new market opportunities and drive revenue growth. At Zixi, he will lead messaging, packaging, thought leadership, and education to simplify and accelerate the journey of customers to take advantage of IP-based live video.

“Josh and Kris bring an incredible depth of experience and expertise in media, technology, and innovation,” commented Marc Aldrich, CEO of Zixi. “Their leadership will be instrumental in accelerating Zixi’s growth, expanding our market presence, and delivering even greater value to our customers and partners as we help them navigate the evolving landscape of live video distribution.”

Wiggins said: “Zixi is revolutionising IP-based live video transport, and I’m excited to join this talented team. I look forward to driving growth, streamlining engagement, and expanding industry applications. Together, we’ll empower our ecosystem with scalable, efficient solutions that maximise Zixi’s value.”

Alexander added: “The media industry is rapidly evolving, and Zixi is at the forefront of enabling high-quality, cost-effective live content distribution. What excites me most is the opportunity to showcase how our customers are using Zixi to revolutionise their workflows. I’m eager to help shape Zixi’s product and marketing strategies, ensuring we highlight the incredible innovations our customers are achieving with live video over IP.”

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