Deezer, the global music platform, has signed DAX, the advertising exchange from Global, as its exclusive ad sales partner in the US for audio advertising. Advertisers in the US will now be able to connect with millions of music fans on Deezer, while utilizing DAX’s smart targeting and effectiveness tools.

Mazen Abdallah, VP of Brand Partnerships & Advertising Sales at Deezer, commented: “Our partnership with DAX in the United States is an important step for us, creating new possibilities to deliver value to advertisers in the US, who now will be able to share their messages with a diverse audience of music fans. With this milestone we aim to elevate our presence in the US and we’re looking forward to collaborating with DAX and their network of advertisers.”

Brian Conlan, President of DAX United States, added: “Following a successful partnership with Deezer in the UK, we’re looking forward to extending that success in the United States. Deezer’s incredible music experience catalogue is joining many other premium publishers on DAX, boosting our ability to offer advertisers engaging content, with precision targeting and measurement for their audio ad campaigns.”

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Categories: Advertising, Articles

Tags: advertising, deezer, usa