Sandbox Group, the London-based group operating a network of learning businesses, has announced the launch of PlayKids Creations in the UK through an exclusive partnership with John Lewis & Partners. This exciting new range of hands-on craft kits will be available at selected John Lewis stores across the UK, including Oxford Street, Peter Jones, Milton Keynes, Glasgow, Liverpool and online.

PlayKids Creations is a line of interactive craft kits designed to spark creativity, learning, and development for children aged 3 to 8. Each kit is packed with themed materials and easy-to-follow instructions, encouraging kids to explore STEM concepts, art, and imaginative roleplay. The initial collection includes fun and educational kits such as the Giraffe Spy Periscope, Dreamcatcher, Glowing Galaxy Lantern, Animal Bowling, Snappy Crocodile Puppet, Shadow Forest Theatre (priced at £12 each), and the Very Merry Xmas Box (£35).

Shan Eisenberg, Chief Commercial Officer at Sandbox Group, said: “We are thrilled to partner with John Lewis for the UK launch of PlayKids Creations. Our goal is to provide families with engaging, hands-on activities that combine learning with fun whether digital or tactile, and John Lewis is the perfect partner to bring these kits into the first UK homes.”

Alan Wright, Category Lead, Toys & Books at John Lewis & Partners, added: “We are delighted to partner with PlayKids to launch a cracking range of craft kits which are sure to surprise and delight our customers. The range will be available in selected shops and on [the John Lewis website] soon. My personal favourite is the ‘Very Merry Christmas craft box’ which is certain to provide hours of fun for kids (big and small) in the run up to the big day.”

PlayKids Creations craft kits not only foster essential skills like fine motor development and problem-solving, but also encourage curiosity about nature, science, and creativity—all within a safe, fun environment. Parents can feel confident knowing their children are engaging in meaningful play that nurtures their imagination and love for learning.

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Categories: Press Releases

Tags: john lewis, PlayKids, sandbox