John Lewis has sleighed the competition with its Christmas advert this year. Data from adtech firm Quantcast shows The Gifting Hour helped increase John Lewis’ UK addressable audience by 32 per cent in November 2024, compared to the benchmark taken in September this year. Asda’s The Gnomes of Christmas advert came in a close second, […]
John Lewis’ new Christmas ad is firmly in their tradition of heart-warming storytelling, and the decision to put stores front-and-centre has made for their most effective and recognisable ad this decade. That’s the verdict of the real life consumers who saw the ad on System1’s Test Your Ad platform. The 4.6-Star Rating (on a 5.9-Star […]
Positive feelings towards 2024 Christmas ads are the highest since measurement began following a strong showing last year, according to data from Kantar. Over half (59 per cent) of people say they ‘love’ Christmas TV ads, up from 51 per cent in 2023. While 48 per cent of consumers last year were ‘really looking forward […]
Sandbox Group, the London-based group operating a network of learning businesses, has announced the launch of PlayKids Creations in the UK through an exclusive partnership with John Lewis & Partners. This exciting new range of hands-on craft kits will be available at selected John Lewis stores across the UK, including Oxford Street, Peter Jones, Milton […]
Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has revealed the most emotionally engaging UK Christmas ads of 2021 using its content testing tool, UnrulyEQ, including John Lewis, Coca-Cola, Selfridges, McDonald’s, Marks and Spencer, Lidl, Coca Cola and more. The ad with the highest emotional impact was Disney’s The Stepdad, a 3-minute […]
Following the launch of a bespoke I’m A Celebrity…Get Me Out Of Here! experience in Fortnite Creative, ITV and John Lewis & Partners today unveil further details of the integrated commercial partnership, planned by MG OMD, bringing the retailer’s Christmas story ‘Unexpected Guest’ dramatically to life via a synchronised cross-media event taking place in Fortnite […]