NBA App adds multiview and more new features
October 16, 2024
By Nik Roseveare
The NBA has rolled out new features – available globally – on the NBA App in preperation for for the 2024-25 season, which tips off on October 22nd. The new elements are highlighted by multiview now available on connected devices, which gives fans the option to watch up to four games simultaneously on NBA League Pass – the league’s live game subscription service.
In addition, NBA League Pass subscribers worldwide will have the ability to customise their viewing experience and always be live when watching NBA games. Users can smart rewind games from any point with key plays highlighted, download full games for offline viewing and access a range of game recap versions including ‘All Possessions’, ’10-Minute Condensed’ ,’Key Highlights’ and more. Additionally, the app will offer interactive synced stats and analytics.
Among the enhancements is NBA Insights, an AI-powered tool that leverages the power of Microsoft Azure. The feature uses AI rooted in deep basketball understanding to identify key narratives, player performances, and notable milestones, providing fans with a continuous feed of text-based updates to better contextualise what’s happening on the court. The league is also using Generative AI to localise content, offering game recaps in French, Portuguese and Spanish as well as translations for select original programming and live games.
Additionally, content on the NBA App throughout the season will incorporate ‘Dunk Score’, an AI-calculated grade for in-game dunks in real-time based on a variety of factors including the player’s jumping distance, style and force at the rim, and defensive efforts from the opposing team.
Popular experiential features within the NBA App have been enhanced to increase personalisation, including the all-new ‘Following’ tab, which combines the latest content from users’ favourite teams and players into an algorithmic feed as well as the revamped ‘Game Stories’ now with pre-game analysis, highlights and interactive polls. ‘Moments’ – the vertical social media-style feed feature – has been upgraded to include multi-language support and can now be accessed on Roku TVs for quick content consumption on larger screens.
On NBA League Pass, fans will have access to more than 800 live out-of-market games and a variety of alternate telecast options, including in-language streams (Spanish, Portuguese and Korean), the return of NBA Strategy Stream providing fans with a unique viewing option breaking down in-game tactics and NBA HooperVision featuring NBA legend Quentin Richardson and special guests.
NBA League Pass will also be the primary destination for NBA games every weekend in November, with all games scheduled to stream on the platform (with no national blackouts). Subscribers can access up to 15 games a day on weekends throughout the month, with NBA ID members – the league’s global membership program – receiving complimentary access to NBA League Pass during the first Member Days of the season on November 16th and 17th.
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