Zoned, a full-service marketing agency dedicated to bridging the gap between gaming and pop culture, and wholly owned subsidiary of GameSquare, has announced a new partnership with Clout, a platform for eSports enthusiasts. The partnership includes a six-figure retainer deal, with opportunities for future expansion and renewal.

Clout is a platform designed for eSports fans to participate in free-to-play contests, earn XP, and receive exclusive rewards on its Marketplace. Through Clout, users can predict team and player outcomes, play friendly pick’ems and minigames, track their results in real-time, and redeem unique prizes. The partnership between Zoned and Clout aims to further enhance user engagement and introduce new gamified experiences for the eSports community.

“Clout provides a unique platform for esports fans to connect and earn rewards through immersive experiences. By partnering with Zoned, we will be able to extend our offerings and provide even greater value to our users while reaching new audiences,” said Jack Porter, Co-Founder of Clout. “We are excited to see how this partnership will evolve as we continue to roll out new features and engage with the esports community in innovative ways.”

Carlos Tovar, President of Zoned, added: “At Zoned, our mission is to help brands engage with hard-to-reach audiences in the gaming and esports space. Partnering with Clout aligns with our goals of creating powerful, interactive experiences that drive engagement and brand loyalty. We look forward to expanding our collaboration and supporting Clout in their continued growth.”

Through responsible and friendly competitions on Clout, users can earn XP and badges, redeemable for unique digital and physical prizes through Clout’s marketplace. This partnership aims to amplify these experiences while adding new layers of interactivity, allowing fans to further immerse themselves in eSports.

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